“We are fundamentally focused on different things,” he said. Gavini said Pinterest was “fundamentally different” from Facebook and was not about checking up on friends or catching up with news. Because of Pinterest’s emphasis on creating and sharing virtual pinboards, the company is often viewed as the “not-Facebook” of social media. ![]() The platform is launching the new products against a backdrop of political pressure and public outcry against social media, including the revelations of the Facebook whistleblower Frances Haugen, racist abuse of England footballers on Twitter and anti-vaccine videos being widely shared on TikTok. If you want to learn how to do something it is much easier to watch a 10-minute video on how to do it.” Pinterest’s senior vice-president of products, Naveen Gavini, said video was a superior medium for users wanting to learn how to create or carry out a task. From Wednesday it is also launching a “watch” tab to let users scroll through a tailored series of videos or photos using their full screen, instead of the traditional browse tab. ![]() Pinterest, which has more than 400 million users, hopes the new features will boost growth and head off competition from services such as TikTok.
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